The whole Digital Channel Process
The best companies stand out in all the steps to make the best of the digital channels
sitesmetrics can offer website development, content and social media management, promotion and analytics
DIGITAL MARKETING PROCESS BLOCKS
Marketing Strategy
Aligned with your business strategy and your marketing goals, you must define how the digital channels help to get there.
Analyze your business model, target audience, funnel, customer touch-points, keywords (SEO) and competence. Then propose the goals to get, in terms of sales, traffic, conversion rates, etc. Finally, propose the main marketing actions to carry out, everything focused on business growth for your market, optimizing marketing expenses.
“The company without a strategy is willing to try anything.”
Michael Porter
Digital Channels
Once you have the strategy clear, develop your web platform and social media presence in order to open your digital channels. They are not only a way to promote and sell your products and services but, mainly, they must be a way to stablish conversations with your customers, tell them stories they like, get their trust, engage them and finally, give them what they want.
“Don’t find customers for your products. Find products for your customers.”
Seth Godin
Hosting
Place your platforms where your customers can access you quickly, securely and reliably. This way, you will be able to forget the technology involved and focus on your customers. Remember that platforms do also need to be maintained and improved.
“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.”
Steve Jobs
Management
Plan who is going to write the contents, keep the conversation with the customers (both in social media and the website) and be sure that everything is aligned with the strategy.
The day to day tasks should include content traslation into spanish and content creation, because in general, rather than duplicate the english content, it is better to adapt it to the spanish culture.
In order to connect with the audience and engage them, we remark how important it is, not only to know, but to really dominate the language.
“Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers.”
Ross Perot
Digital Promotion
Design and implement your marketing campaigns to make yourself known to your target. This includes email marketing and social media and search engines advertisements (SEM).
“A good advertisement is one which sells the product without drawing attention to itself.”
David Ogilvy.
Analytics
Measure if things are going as planned and take the necessary corrective actions.
Through a rigorous analysis, uncover insights and turn them into growth opportunities. The tasks can include configuring reports and customized dashboards, discovering of new customer segments, understanding their behavior, measuring the impact of marketing campaigns, monitoring of the channels customers come from, etc.
“We must move from numbers keeping score to numbers that drive better actions.”
David Walmsley
