Aligned with your business strategy and your marketing goals, you must define how the digital channels help to get there.
Analyze your business model, target audience, funnel, customer touch-points, keywords (SEO) and competence. Then propose the goals to get, in terms of sales, traffic, conversion rates, etc. Finally, propose the main marketing actions to carry out, everything focused on business growth for your market, optimizing marketing expenses.
“The company without a strategy is willing to try anything.”