THE MARKETING TOOLSET FOR A SPANISH AUDIENCES STRATEGY

Keywords Analysis

A good organic positioning in search engines starts with a good keywords analysis, which involves also a competitors analysis. If none of the elements of a marketing strategy should be a simple translation, much less this one. Keywords in spanish must be evaluated from the deep knowledge of the language to really get the nuances and real meaning of the words and connect with what users are searching. In many cases, just translated words or phrases doesn´t transmit the precise meaning that you want.

We are continuously monitoring your website rankings and adjust the SEO elements to improve results to the spanish audiences as quickly as possible and within budget.

That is how your website copy will best perform on spanish search engines and where you will start to distance yourself from your competitors.

channels for ads in spanish

Website in Spanish

Some compaines just replicate the web design of their english language site, wasting time and resources because the result doesn´t match with the whole strategy for their spanish audience.

Cause it is not just a matter of starting to translate. Website channel needs to be expressly developed for the audience in Spanish.

In order to get a good ranking in search engines, it is also important that website architecture has a coherent profile. That is why we make a special focus on the taxonomy at posts and pages, both with complex websites and with the simplest landing pages.

Web & Social Media Content

To boost your exports to spanish speaking countries, your company should offer relevant content, with a website specifically developed and localized into Spanish, as search engines favor local content.

Just replicating the content you are not going to connect with the spanish customers. While other companies simply auto-translate it, we professionally adapt your website copy, keeping in mind the cultural nuances, to best fit your message with spanish speakers but preserving the identity of your brand.

Given that social networks have dramatically increased the influence on driving traffic to your website (nowadays customers look for information about new products and services via conversations on social media) excellence in handling the conversation within them is mandatory to improve the ranking of the website in Spanish-speaking countries.

As with other elements in the digital marketing strategy, just translating could be useless. Instead, we adapt your message to the local culture and interests, enforcing your brand presence.

promotion for websites in spanish

Campaigns

As just a SEO strategy could take time to make your company reach your customers, it is usually necessary to complement it with digital ad campaigns. So Pay-Per-Click campaigns or Social Media campaigns, are a very good way to contribute to build a digital presence in any country. Specially in spanish speaking countries, where social media usage is very extended.

Again, it is not only a matter of translating the copy of them, but adapting the whole message to the culture and interests of the spanish audience and being in line with a previous and rigorous keyword research.

The quality of the landing pages is also very important. They must also be correctly written, with relevant and appropriate content, in order for the campaigns to be successful. Otherwise, users will notice that the language is not used properly or it doesn´t match with what they were expected when clicking the ads.

We also take into account other important factors that may affect the campaigns, like seasonality, day and time of publication, geographical region, etc.

analytics for sales in spanish

Analytics

Analytics is a cross tool that afects all the previous procedures. You cannot evaluate if actions are getting results if you cannot measure them.

We implement configurations in different tools depending on the marketing action: the website channel, the social networks or the ad campaigns.

The Right Service For Every Moment in the Digital Channel Process.

Website Development

(Hosting Registration / Website Development / Content Management / Analytics)

  • Technically optimized to be easily found by search engines (SEO)
  • Mobile friendly
  • We translate and adapt the content to be relevant for spanish audiences and search engines
  • As we only have a few seconds to catch the customers attention, we choose carefully the titles, subtitles and first sentences with specific SEO friendly words, according to our keyword analysis

Social Media Management

(Setting up Accounts / Content Management / Encourage Conversation / Analytics)

  • We improve your Social Media presence, understanding the importance of managing it locally to connect with the customers and get better response ratios
  • We translate and adapt the content to be relevant for spanish audiences and search engines
  • We know we only have a few seconds to catch the customers attention, so we choose the words carefully, according to the audience interests and our keywords analysis

Marketing Campaigns

(Google Ads Campaigns / Social Media Campaigns / Email Campaigns / Analytics)

  • We take into account seasonality and other local circumstances that may affect the marketing campaigns
  • We translate and adapt the content to make it relevant for spanish audiences and search engines
  • We choose carefully the contents of the ads and landing pages, according to your message and the keywords analysis we have carried out at the beginning of the process.

Our packed Services

Though all of our services can be required individually, we have packed those of them that make sense the most when they are together. Have a look at their features and decide the best option for your company.

Silver (Basic internet Presence)

The whole set of «Website Development» to have a professional presence in the Digital Channels with all the basic functionalities.

Gold (Pro Presence)

A step further to engage your customers, we add up both, the «Silver» and «Social Media Management» services.

Campaigns

For those who already have a presence in the digital channels and only need marketing campaigns support for the spanish markets.

Our packs fully detailed

Features

  • Website Development
  • Corporate Image Design
  • Website Design
  • Hosting Registration
  • Website Development
  • Content Management
  • Keywords Analysis
  • Ranking Monitoring
  • Basic Analytics
  • Accounts Creation
  • Dashboard Config.
  • Goals Configuration
  • Biweekly Report
  • Weekly Report
  • Social Media Management
  • Setting up Accounts
  • Content Management
  • Analytics Reporting
  • Campaigns
  • Detailed Camp. Design
  • Analytics Camp. Config.
  • Segments Configuration
  • Google Ads Config & Execution
  • Social Media Config & Execution
  • eMail Camp. Config & Execution

Silver (Basic Pres.)

  • Website Development
  • Optional
  • Optional
  • Optional
  • Included
  • Included
  • Included
  • Included
  • Basic Analytics
  • Included
  • Included
  • Included
  • Included
  • Social Media Management
  • Campaigns

Gold (Pro Presence)

  • Website Development
  • Optional
  • Optional
  • Optional
  • Included
  • Included
  • Included
  • Included
  • Basic Analytics
  • Included
  • Included
  • Included
  • Included
  • Social Media Management
  • Included
  • Included
  • Included
  • Campaigns

Campaigns

  • Website Development
  • Basic Analytics
  • Social Media Management
  • Campaigns
  • Optional
  • Optional
  • Optional
  • Optional
  • Optional
  • Optional

We’re Here To Help Your Business Grow!

Through Creative Ideas, Innovation & Rigor