As just a SEO strategy could take time to make your company reach your customers, it is usually necessary to complement it with digital ad campaigns. So Pay-Per-Click campaigns or Social Media campaigns, are a very good way to contribute to build a digital presence in any country. Specially in spanish speaking countries, where social media usage is very extended.
Again, it is not only a matter of translating the copy of them, but adapting the whole message to the culture and interests of the spanish audience and being in line with a previous and rigorous keyword research.
The quality of the landing pages is also very important. They must also be correctly written, with relevant and appropriate content, in order for the campaigns to be successful. Otherwise, users will notice that the language is not used properly or it doesn´t match with what they were expected when clicking the ads.
We also take into account other important factors that may affect the campaigns, like seasonality, day and time of publication, geographical region, etc.