Website in Spanish

Some compaines just replicate the web design of their english language site, wasting time and resources because the result doesn´t match with the whole strategy for their spanish audience.

Cause it is not just a matter of starting to translate. Website channel needs to be expressly developed for the audience in Spanish.

In order to get a good ranking in search engines, it is also important that website architecture has a coherent profile. That is why we make a special focus on the taxonomy at posts and pages, both with complex websites and with the simplest landing pages.

Web & Social Media Content

To boost your exports to spanish speaking countries, your company should offer relevant content, with a website specifically developed and localized into Spanish, as search engines favor local content.

Just replicating the content you are not going to connect with the spanish customers. While other companies simply auto-translate it, we professionally adapt your website copy, keeping in mind the cultural nuances, to best fit your message with spanish speakers but preserving the identity of your brand.

Given that social networks have dramatically increased the influence on driving traffic to your website (nowadays customers look for information about new products and services via conversations on social media) excellence in handling the conversation within them is mandatory to improve the ranking of the website in Spanish-speaking countries.

As with other elements in the digital marketing strategy, just translating could be useless. Instead, we adapt your message to the local culture and interests, enforcing your brand presence.

Campaigns

As just a SEO strategy could take time to make your company reach your customers, it is usually necessary to complement it with digital ad campaigns. So Pay-Per-Click campaigns or Social Media campaigns, are a very good way to contribute to build a digital presence in any country. Specially in spanish speaking countries, where social media usage is very extended.

Again, it is not only a matter of translating the copy of them, but adapting the whole message to the culture and interests of the spanish audience and being in line with a previous and rigorous keyword research.

The quality of the landing pages is also very important. They must also be correctly written, with relevant and appropriate content, in order for the campaigns to be successful. Otherwise, users will notice that the language is not used properly or it doesn´t match with what they were expected when clicking the ads.

We also take into account other important factors that may affect the campaigns, like seasonality, day and time of publication, geographical region, etc.

Analytics

Analytics is a cross tool that afects all the previous procedures. You cannot evaluate if actions are getting results if you cannot measure them.

We implement configurations in different tools depending on the marketing action: the website channel, the social networks or the ad campaigns.